Freewriting in English Composition

Freewriting in English Composition In composition, freewriting is a discovery (or prewriting) strategy intended to encourage the development of ideas without concern for the conventional rules of writing. Also called  stream-of-consciousness writing. Put another way, freewriting is like warming-up on a pitcher’s mound or tossing a few baskets before the real game begins. There’s no pressure because there are no rules, and nobody is keeping score. When freewriting, advises Peter Elbow in Writing Without Teachers, Never stop to look back, to cross something out, to wonder how to spell something, to wonder what word or thought to use, or to think about what you are doing. Freewriting Freewriting is the easiest way to get words on paper and the best all-around practice in writing that I know. To do a freewriting exercise, simply force yourself to write without stopping for ten minutes. Sometimes you will produce good writing, but that’s not the goal. Sometimes you will produce garbage, but that’s not the goal either. You may stay on one topic; you may flip repeatedly from one to another: it doesn’t matter. Sometimes you will produce a good record of your stream of consciousness, but often you can’t keep up. Speed is not the goal, though sometimes the process revs you up. If you can’t think of anything to write, write about how that feels or repeat over and over I have nothing to write or Nonsense or No. If you get stuck in the middle of a sentence or thought, just repeat the last word or phrase till something comes along. The only point is to keep writing. . . .The goal of freewriting is in the process, not the product.(Peter Elb ow, Writing With Power: Techniques for Mastering the Writing Process, 2nd ed. Oxford Univ. Press, 1998) Start Writing You can sit there, tense and worried, freezing the creative energies, or you can start writing something, perhaps something silly. It simply doesnt matter what you write; it only matters that you write. In five or ten minutes, the imagination will heat, the tightness will fade, and a certain spirit and rhythm will take over.(Leonard S. Bernstein,  Getting Published: The Writer in the Combat Zone. William Morrow, 1986) Planners and Plungers Roy Peter Clark of the Poynter Institute, a midcareer school for journalists, and Don Fry, a freelance writing coach, divide writers into planners and plungers. Like Don, Im a planner who likes to know the central point and general organization of what hes about to write before he types the first line. Roys a plunger. So sometimes he just jumps into a topic and starts writing whatever comes to mind. After a while, a focus emerges. Then he backs out, throws away most of what hes written, and starts over. He calls that first round of writing a vomit draft.In more polite circles, thats called freewriting.(Jack R. Hart, A Writers Coach: An Editors Guide to Words That Work. Random House, 2006) Freewriting in a Journal Freewriting can be compared to the warming-up exercises that athletes perform; freewriting limbers up the muscles of your mind gets you in the mood, undams the stream of language.  Here is a bit of practical advice: if you have mental writers cramp, merely sit down with your  journal  and start entering words in it, just as they pop into your mind; dont even think about sentences necessarily, but fill a complete page of your journal with spontaneously discovered words. There is a good chance that this uncontrolled, effortless writing will begin to assume a direction that you can follow.(W. Ross Winterowd,  The Contemporary Writer: A Practical Rhetoric, 2nd ed., Harcourt Brace Jovanovich, 1981) Freespeaking If you are better at talking out than writing out your ideas, try freespeaking, the talking version of freewriting. Begin by speaking into a tape recorder or into a computer with voice-recognition software, and just keep talking about your topic for at least seven to ten minutes. Say whatever comes to your mind, and dont stop talking. You can then listen to or read the results of your freespeaking and look for an idea to pursue at greater length.(Andrea Lunsford, The St. Martins Handbook, Bedford/St. Martins, 2008)

Pope Leo III - Charlemagnes Pope - Pope Saint Leo III

Pope Leo III - Charlemagne's Pope - Pope Saint Leo III Pope Leo III was also known as: Charlemagnes Pope Pope Leo III is noted for: crowning Charlemagne Emperor and establishing the precedent that only the pope could confer the imperial crown. Leo was also physically attacked in the streets of Rome by supporters of his predeccessor. Occupation Role in Society: PopeSaint Places of Residence and Influence: Italy Important Dates: Elected pope: Dec. 26, 795Attacked: April 25, 799Died: June 12, 816 About Pope Leo III: Rather than keeping the papacy independent of secular authorities, Leo deliberately took steps to ally with Charlemagne and his growing empire. Attacked in the streets of Rome by supporters of his predecessors nephew, Leo sought the aid of Charlemagne and eventually crowned him emperor, establishing an important precedent. As pope, Leo was adept in diplomacy and managed to keep his Carolingian allies from exerting any real influence on matters of doctrine. He died in 816. For more about Leo, visit your Guides Concise Biography of Pope Leo III. More Leo III Resources: Concise Biography of Pope Leo IIIImage of Leo crowning Charlemagne Leo III on the Web Pope St. Leo IIIFairly substantial bio by Horace K. Mann at the Catholic Encyclopedia.Pope Saint Leo IIIConcise collection of useful data, heavily hyperlinked, at the Patron Saints Index. Leo III in Print The links below will take you to a site where you can compare prices at booksellers across the web. More in-depth info about the book may be found by clicking on to the books page at one of the online merchants. by Richard P. McBrienby P. G. Maxwell-Stuart Chronological Index Geographical Index Index by Profession, Achievement, or Role in Society

Use of Psychometric Tests in Selection Essay Example | Topics and Well Written Essays - 2000 words

Use of Psychometric Tests in Selection - Essay Example Management therefore faces the risks of not hiring the proper person and it would just be a waste of resources to have hired people who will not be contributing to attainment of the goal of the organization. Being aid to employee selection and development decisions and processes, psychometric tests could not just be administered nor delegated to anybody as there are costs and risks that are involved in the decisions. In the same way that employees' submitted credentials must be verified for authenticity and reliability, psychometric tests are to be evaluated also in terms of validity and reliability of the test. It may be asked whether it is possible to the have most effective way to evaluate the reliability and validity of any assessment tests so to help the decision maker know exactly how to find the right productive people with certainty and predictability without any catastrophe in hiring any wrong people who simply look good. PsyAsia International (2007) cited a Hong Kong website of an employee testing system that with worldwide claim that testing the people one knows very well will allow one to know which assessment test can be valid and reliable to use. PsyAsia International heavily the claim as to show need for understanding the real essence of test of validity and reliability.3 responded that the obvious assumption is that we know ourselves well and so if the test report provides an accurate reflection of the self that we know, it "must" be valid." 4Using research as basis of criticism, PsyAsia International5 did expose how defective such assessments of test reports by individuals. It therefore cited a study where human resource professionals attending a conference were asked to complete a personality test.After the personality test, the same professionals were given a randomly generated narrative report but said participants were NOT told that it had been randomly generated and they were asked to evaluate its accuracy. What came out was that 90% of the respondents agreed that the report was either amazingly accurate or very accurate. Were the participants really good in evaluating the accuracy' Or, could it imply that what was randomly selected has the great probability that the result of the test has a statistically significant basis and therefore must be reliable'It would seem from the above result of research that it was indeed easy to have known that 90% of respondents agreed, but how accurate are the respondents' report' PsyAsia International reminded of suggestions made by various worldwide psychological societies and academics to assess at least 4 types of validity when evaluating tests.6 In the same context then, PsyAsia Internat

Annotated list of resources Bibliography Example | Topics and Well Written Essays - 750 words

List of resources - Annotated Bibliography Example I think that it would be a reliable source for parents or educators seeking such programs. Raz-Kids is, essentially, an online library and reading program all in one, intended for young readers in the range of K through 6. They offer to improve children’s reading through reading for practice, recording the student reading, listening for modeled fluency, and checking comprehension through quizzes assigned to them. Children are encouraged to read, â€Å"†¦The right books for the right students.† ("Raz-kids.com: Online leveled," 2012) This can give the instructors the opportunity to properly track progress. By having the opportunity to have the library of the books in the â€Å"level† with a subscription, children can log in and read from anywhere that they have internet access. This side is adequate in its presentation. It is intended to be kid-friendly with bright colors, but internal access beyond the overview and sample pages is denied without opening an account with the site. This, in my opinion, makes this resource, by no means less credible, but less likely my first choice when reviewing such sites. So with no disrespect intended it is just less essay to give a truly genuine opinion of the overall potential of this particular program The San Diego Zoo website offers a section dedicated to kids, of all ages, that have games, activities, and articles that designed for the young. However, they do not offer a reading program per say, but they have â€Å"kits† available that educators can purchase filled with interactive, hands on activities, as well as, reading and science activities. The overall intention is to teach children those vital skills but, also, inspire children toward science and conservation. The lessons plans provided include skills tests for each section in the form of language arts, arts, and early science skills.("San

Marketing Research Essay Example for Free

Marketing Research Essay Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009, Wellington and Canterburry. From primary research findings, female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20 hours is recall seeing the TV advertising. Dilmah doesn’t have the top of mind brand awareness for the age group 36-45 but it is mostly recognized by the age group 26-35. Dilmah issues Bell is a very strong competitetor of Dilmah in black tea market as they have a very close market share percentages over years from 2005 to 2009. Bell is more reconigized at the age group of 35 – 46 by 94% (193) but the age group of 18 – 25 and 46 and over still have 67% and 61% top of mind brand awareness for Bell. The 58% of age group 26 – 35 has top of mind brand awareness for Dilmah and the 33% of age group 18 – 25 has top of mind brand awareness for Dilmah. 59% of male and 64% female all reconigized Bell but 39% male and 13% female know Dilmah as top of mind brandawareness. 6% of less 20 hrs knows Bell but 15% knows Dilmah. 61% of non employeed knows Dilmah†¦but which they might not be the main group who purchase tea normally in the household. 32% of 35 – 46 who purchased tea Be to cafe last 4 weeks: Female purchased tea more $704,000 and is about 4 times than male $188,000 at sales. Top main 3 group purchase tea 40 – 44, 45  œ 49 and 70 and over RM: Who bought tea last 4 months: * 2 main group:64% of traditional family (middle to mature age with stable income and family oriented and traditional value) and 41% visible achievers and they have very similar family values Who purchased tea last 3 months * 36 – 45 and 46 and over for bell (29% of interviewers purchased Bell Tea) * 26 – 35 and 36 – 45 for Dilmah (30% of interviewer purchased Dilmah) * 25% purchased Twinings The market trend to drink black has started from 2007 because the black tea sale. The total black sale of 2005 to 2009 has increased steadily which presented the successful of the media and publicity from the secondary data findings. The result shows that those three major brands Dilmah, Bell and Twinings are invested into the most effective forms of media at the past three to four years. Dilmah media expenditure has always been the highest in TV advertising from 2005 – 2008 ( 67% to 91% of Dilmah total expenditure of media) apart from 2009 comparing to the major three tea brands. Bell, the second tea brand spent the most amount of money in TV advertisement at 2009 which showed the result of the total tea sale was the only one brand has had increases sales from 2008 to 2009 about few percentages. Dilmah reduced the spending for TV advertisement about 23% which has slightly reduced the tea sales about little percentage but Dilmah is still No. 1 of black tea market. As a result, Dilmah has been always focusing on the right media form for advertising their product and has been successful on the result of sales and market share. Nevertheless, Dilmah still lacks the brand awareness as it shows in the primary / qanatative research findings that Dilmah did not come to â€Å"Top of mind brand awareness† and Bell was the first tea brand comes to their mind. 62% of interviewers chose Bell and only 22% of interviewers chose Dilmah which makes Dilmah comes second. This clearly shows Dilmah has significant issue about the brand awareness which has always been an issue of them trying to achieve it. From the research findings, the main group which has been purchased tea for last four months are The total black tea market sales from 2008 – 2009 has huge growth about 13%. The total The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research are showing the most effective forms of media and publicity is TV advertising which the campaign is focusing on. The past few years that Dilmah has been focus on TV advertising and the result shows the sales of Dilmah black tea has been increased steadily. It proved TV advertising has achieved the result of increasing the sales of tea. The research has investigated the 5 objectives which are key trends in the tea market, key customer segments and a profile of each, levels of brand awareness and measure attitudes towards teas as a drink. The findings show Dilmah should continue the current campaign as it is. Key trend in the tea market (market size, market share and price†¦etc) Key customer segment and a profile of each Brand Awareness The most effective form of media and publicity Attitude toward to tea as a drink Recommendation Id research problems / to understand / to investigate / to explore The primary research has contained five objectives are key trend in the tea market, key customer segments, the most effective forms of media and publicity and the measurement attitude towards tea as a drink. Unfortunately, it has had 800 survey but female is almost double of male. This may because the survey accuracy as the secondary research findings shows female has much higher percentage of purchasing the tea which might affect the survey. Beside, there is one more important finding that from middle to mature age groups are also the main groups of tea purchasing. The survey also has higher percentage people at the age group of 36 – 45 and 45 and over. In the primary research, it has covered quite well at the brand awareness question but there are not enough information which required to support the campaign should keep going or modify at the objectives of effectiveness of media, attitude to buy / drink tea and profile of customer segment. The key customer segment by employment should be full time worker, part time worker or non-employed. It will be good to know who does grocery shopping of the household. Full time housewife with out job or Housewife with part time job, part time student or full time student The attitude toward to tea as drink will be good to have the question of what kind of tea is the most favorite to drink? Answer to be black, herbal and green tea which can help to know the current trend of drink tea. * Main reasons of purchasing the tea What kind packaging is the most favourite etc paper bag, tin, glass jar †¦etc†¦ * What kind of advertising comes to mind when you think about tea advertising? * What would you expect to see from tea advertising? Tea history, fashion trend, tea taste†¦etc * Attitude to buy / drinking tea? (change to actionable statement – to identify * Effectiveness of advertising * Profile of segments – behaviour (drinking tea) The secondary and primary researches have got a numbers of good information and data to support the continued campaign of TV advertisement as the most effective form of media. However, it still lack the important information and data key customer segment, attitude toward to tea as drink and the type of tea advertising to support the campaign. The key customer segment will indicate which group is main consumers purchase tea for the household and when and where will the best time to have campaign on according the life consumers. The great information of attitude toward tea as drink can modify the campaign to the advertising that consumers would expect to see and also show who main consumers are. The type of media form will encourage consumers to purchase Dilmah tea brand. Sometimes, it is very hard to encourage consumers to change the brand they have drunk for long time as tea is a very family oriented drink. Drinking tea can be the family habit which dominated by the main person who is shopping for the household. For that reason, it is essential to have the focus group qualitative research to The research requires 8 – 12 people and homogeneous in terms of demorgraphic and socio-economic characteristics. Of course, those people need to have the habit of drinking tea. The final thing is has not participated in many focus groups. The reseach will also require a relax environment and it will takes about 1. 5 – 2 hours. The research will be recorded all relvant information including facial expression and body language so the recorder will need to be in the central front of the room behind the moderator. The moderator will question the group and lead the discussion to the proper way to encourage the group not be afraid to express own ideas and opinions. A good qualified moderator will be detached but kind and Final statement Identify the need for qual research †¦ (topic) To explain yes we have got some good information but still lack some important information†¦ for support to provide more about how to present to public†¦ to recommend what should need according to behaviour†¦ or age group†¦ Just comes one statement that is actionable to complete by the research (your task)†¦ Going to Appendix Good morning/ afternoon Thank you for taking the time to meet with us. We will honor your time by making sure that we wrap up in the next 90 minutes. Does anyone mind if we tape record this for our records? The tape will be only use for the case study of the major tea brand campaign design. We are researchers under contract with the major tea brand to conduct the tea brand awareness and the attitude toward to tea as a drink. Our evaluation is formative and qualitative. This means that our primary point is to gather information that helps the major tea brand origination finest tea product and improve the brand awareness. The information we collect is by design descriptive rather than numeric. We have a system for quantifying qualitative information, but for now, we don’t need to be concerned with counting things. We just want your ideas and opinions. There is no right and wrong for each question and each idea and opinion are all very valuable information for the research. Any question before we start? Be sure that everyone signs and completes the info on the sign-up sheet. Key themes Suggested question End the guide with some kind of thank you and conclusion – recognize that people will have gone out of their way to participate

Moving Between Different Cultures in Poetry Essay -- Half Caste Search

Moving Between Different Cultures in Poetry For my essay I will be looking at two poems which deal with the experience of moving between different cultures, these are Half-Caste and Search for My Tongue. These poems are written from experience. John Agard the author of Half-Caste was born in Gugana and moved to Britain in 1977. He is half-caste himself and his poem expresses his feelings about the term half-caste. Sujata Bhatt the authoress of Search for My Tongue was born in India in 1956, her family moved to the United States of America in the 1960's and she now lives in Germany. In her poem Search for My Tongue she explains how she feels about having two different languages her birth language, Gujerati and her second language, German. Half-Caste and Search for My Tongue, create very vivid images, which makes it easier for the reader to interpret and understand both the poems and the authors' opinion on the different cultures. Half- Caste creates many images, by using descriptive language and humour. It creates such images as a man, 'standing on leg' and having 'half mih ear' because he is only half-caste so he only has half what a normal person would have but it also creates images about objects 'mix a red an green is a half-caste canvas' and even music 'mix a black key wid a white key is a half-caste symphony'. This helps the reader to understand how the author is feeling about the term half-caste, and can also come to a conclusion about the term themselves. All the imagery in this poem makes the reader think about how anybody who has ever been called half-caste feels. Search for My Tongue creates a very vivid image using very descriptive metaphors, 'it grows back, a stump of a shoot, grows ... ...age which creates vivid images for the reader. Using gujerati in the middle of the poems shows that her mother tongue, her birth language, is still strong and at times, even stronger then her second language. In conclusion both of these poems deal with the issues faced when moving between different cultures in their own ways. They both use language and imagery to express their messages Half- Caste explores the way that we use the term 'half-caste' in our vocabulary and exaggerates it. This is to a great effect as it makes the reader think more about racial issues and the way that we treat people from different cultures. Search for my Tongue deals with moving between different cultures by actually writing about the language barriers and losing your identity. This is how we can link the poems together and show how people move between different cultures.

Bangladesh newspaper Essay

Bangla newspaper has a great importance from freedom war 1971 to show. Bangladeshi general peoples were being informed about the political. societal and economical position and activities from Bangla newspaper during under Pakistani authorities. This is besides major grounds of political activities in the past and present. The day-to-day Prothom Alo and the day-to-day Ittefaq is the taking newspaper in Bangladesh. A batch of national and non-government advertizements are published these two newspapers. Bangladeshi publishing media is really strong in the universe because a immense figure of Bangla newspapers are published day-to-day nationally and locally in this state of land country of 1lac 44 thousand square kilometre. In malice of debut of new media like Bangla orbiter channels. FM and local wirelesss and on-line intelligence. Bangla newspaper is still really popular in our state because old peoples and house married woman prefer newspaper to Television. wireless or on-line intel ligence. Another advantage of newspaper is that it can be read any clip of the twenty-four hours. Particular involvement to peculiar subdivision like athleticss. political. manner and manner. international intelligence. concern or column may change from adult male to adult male but most of peoples like political and taking intelligence subdivision. Leading intelligence. editorialist articles and column are most favourite subdivision in Bangla newspaper. Online Bangla newspaper is going more popular twenty-four hours by twenty-four hours for those people working in office or concern because update intelligence are acquiring immediately and they have non adequate clip to read newspaper individually in place or office. Above all the imortance of Bangla newspaper can non explained shortly. It opens the door of cognition and present state of affairs by presenting of import massage invariably.

Warcraft III: Dota

What is Dota? Dota or Protection of the historical is a personalized scenario for the true-time strategy video video game Warcraft III: Reign of Chaos and it's growth, Warcraft III: The Frozen Throne, dependent on the â€Å"Aeon of Strife† map for StarCraft. The objective of the scenario is for each crew to ruin the opponents' Ancients, heavily guarded structures at opposing corners of the map. Players use strong units recognized as heroes, and are assisted by allied heroes and AI-controlled fighters called â€Å"creeps†. As in purpose-playing games, people level up their hero and use gold to acquire tools for the duration of the mission.Does Dota truly have an effect on the youth nowadays? Does it support the youth right now? Or it corrupts the minds of the youth who are playing this video game? Allow us search at Dota's positive aspects and disadvantages. Dota will help the youth who are actively playing this sport to turn into mentally inform, cooperative, and strate gic. It also increases their knowledge in mathematics by computing the gold's, damages, magic and bodily reduction present in the gaming. In fact, Dota really helps the youth by enjoying this game. In the other hand, enjoying this game with out time conduite and priority can lead to irresponsibility.Beginning from their obligations, the youth spend far more time enjoying this video game fairly than doing their duties. Research had been forgotten, college students grew to become lazy, and relationships with the family members had been also impacted due to the fact of this video game. Enjoying this sport also triggers the player to lose his/her temper and values. Why? It simply since of the distinct languages employed during the game or what we called â€Å"Trash talks†. Trash talks such as foul languages can really eliminate their temper and values. As a end result, the both sides will battle from every single†¦

Polaroid Market Analysis Essay Example

Polaroid Market Analysis Essay Example Polaroid Market Analysis Paper Polaroid Market Analysis Paper Market Analysis 1-People – Target market Polaroid digital-imaging products are targeted to mostly middle and upper income bracket consumers, mostly young adults regardless of age or cultural background that invest in these product for personal use. They are also geared to attract photojournalist, professional photographers and business such as; real estates and advertising agencies. 2-Product: Digital-imaging products market exploded in 1994 and the demand was rapidly expanding to include various models of individual product. Some digital-imaging include, digital camera where photos can be stored on a hard disk and process and retrieve through computers and software, the film camera and scanner which comprise of a magnetic disk that is use to print photos from a computer. There is also the video camera and frame grabber that works with a compact flash, memory stick and magnetic diskette which allows photos to be transmitted via internet, in addition, this product has an optical disk to show images through projectors. However, the product that seemed to attract more attention and demand is the digital-camera also refers to as the filmless camera. Although Polaroid had begun investing in research and development in digital-imaging in the 80s, it wasn’t until early 1990s that their first product called Helios Medical Imaging entered the market but started fading by 1996 mainly due to poor marketing strategies. With new entrants by competitors, such as: Kodak and Fuji, Polaroid was forced to reinvent its marketing strategies to maintain its presents in the digital-imaging market. PRODUCT POSITING Polaroid has always been successful in positioning its products in the market due to the following strategies: Continuous investment in Research and Development thereby maintaining awareness of new needs and behavior of its customers. Invest in recruiting professional staff whenever a new product is identified. Polaroid has been a household name for decades. A very innovative company, that always seeks to develop new electronic products to meet the needs of the population. FIVE PRODUCT LEVELS These are as follows: Core – Manufacture digital-imaging cameras to meet the needs of target customers. Basic Provide additional capability to store photos on hard disk to be viewed on computer. Expected As the core and basic levels became routine products offered by all digital-imaging companies, customers begin to expect more extended services. For instance, the increase in storage memory of digital camera, the production of film camera and scanner with magnetic disk to enable photo-printing to printers. Augmented – A level where competitors become an issue, therefore, this is where the Polaroid procure to enhance the quality of current product and procure new and unique ones to offer customers. For example, video camera and frame grabber with memory sticks and optical disk to enable photo sharing via internet and projectors. Potential – In the near future, Polaroid will need to find solution to difficulties facing the digital-imaging market, such as; making it more user friendly digital cameras and improving on the quality of photo-printing. PRODUCT DIFFERENTIATION Polaroid has been in the electronic manufacturing business since 1937 and enjoyed tremendous success for decades making brand positioning easily among customers. Polaroid is equipped with competent and experienced electronic imaging groups to develop lasting and reliable products. Capacity to develop unique product, such as, the Helios Medical Imaging, a revolutionary chemical-free, dry imaging system for radiology, which intended to replace X-ray machines. Polaroid is famous for its technological strength nationally and internationally. Invest in mass-market retailers such as Wal-Mart and Kmart, thereby steering from direct competition with other competitors who use specialized stores to sell their products. PRODUCT LIFE CYCLE Polaroid digital-imaging products entered the Decline Product Life Cycle during late 1996 and early 1997, where sales dropping rapidly which led to an additional overall decline in profit and market share. Efforts to revive its image in this rapidly growing and highly competitive market proved futile. 3-PRICE PRICE POSITIONING The digital-imaging marketplace currently has considerable competition in providing various products to the target population, but there are opportunities to promote broader competition by lower prices and higher quality services. This is the approach adopted by Polaroid in positioning price whenever possible. PRICING STRUCTURE In setting on new products Polaroid took into consideration prices currently offered by competitors while ensuring that the company maintains its major quantitative goal of profit maximization. An affordable price offered to customers would lead to increased sales and hence increased cash flow. PRICING METHOD AND ACTUAL PRICE Pricing method is based on uniqueness of product. If similar product is unavailable on the market, pricing is set based on product cost and consumer perception of value.   Otherwise, pricing is set taking into account the current market price offered by major competitors for similar product and pixel (image size). For instance, the PCD-2000/40 with 1,200 x 1,600 pixels digital camera was priced at $3,700 in 1996, a relatively good price compared to similar products from other companies. 4-DISTRIBUTION CHANNEL CHANNEL STRUCTURING Polaroid distribution channel is at O level, where the products come from its warehouse and shipped to the retailers, they go through a packaging process and then delivered to the relevant distributors on a timely manner. PRODUCT FLOW Physical Flow- All products move from the warehouse to retail distributors, such as Wal-Mart, Kmart, food stores and pharmacies among others. Title Flow – Once the product is bought it becomes the property of the buyer. Payment Flow – Once retailers received payment from customers, the agreed amount after commission is deducted and sent to Polaroid through their bank. Information Flow – Initial information on the products flows from Polaroid to target customers via advertisements or sponsored promotional events. Promotion Flow The demand for a particular product is created by the customer due to his/her needs but it is management of Polaroid that decide if, how and when to make such product available to the market. In most cases, the company’s decision is highly influenced by the status of the market pertaining to the products. 5-PROMOTION Polaroid invests mainly in advertisement through promotional magazines on electronics, and direct marketing campaign targeting customers while they shop at the retail stores that carry their products. Public relations promotional tools via internet/ websites, sponsored trade shows are also used in marketing their products. Personal sales flyers/ letters sent directing to potential customers are not common with Polaroid. Conclusion: Critical Issues: Polaroid’s failure in the digital-imaging was mainly due to its inability to compete with strong competitors, like Kodak, Fuji, Sony and Casio, who are new entrants to the market and continue to be profitable in the industry. Need to make their products and marketing positioning clearer nd be more market segment focus. There is notable lack of effective leadership within the various key sections of the company, especially in the customer service area. Financial situation of the company is alarming and bankruptcy is probable if management does not act immediately. Recommendations: Need to create three main working groups/ task force: Create a team comprising of key managers as a ‘think group’, to explore new ideas and product suitable for the market, and to focus more on ways to increase revenue rather than cost-cutting. For example, ensure payroll expenses do not exceed revenue. Develop a competent marketing team to focus exclusively on current and potential competitors and developing strategies to stay ahead in the industry. Enhance customer service team by offering some incentives in order to achieve increased marketing awareness and loyalty. This team needs to constantly monitor customers’ satisfaction. Need to partnership with other companies, such as; internet companies, to enhance its goals and objectives.

Any vs. Either

Any vs. Either Any vs. Either Any vs. Either By Maeve Maddox I just did a double-take when reading an article about creating passport photos using Photoshop Elements and another application. Heres what threw me: If you have any of these two applications, then you can follow this simple do-it-yourself project any of these two applications Horrors! In speaking of two applications, the word either is called for: If you have either of these two applications. If, however, one is talking about three or more applications, one may say: If you have any of the photo editing applications available these days, you can. NOTE: either = one or the other; from OE hwaether, each of two any = one indifferently out of more than two The negative of either is neither. Here are some quotations from the press: the poor and the unwanted, with people very much like my mother.My mother needed neither my pity nor my shame. Just my compassion and respect. (www.nytimes.com) on trade and immigration - is taking root within his adopted party, and those uneasy with grievance politics are either giving in or giving up the fight. (www.nytimes.com) Hearty and nutritious, but still buttery and rich, these unfussy pancakes come together quickly and without any special equipment. (www.nytimes.com) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Homogeneous vs. Heterogeneous75 Synonyms for â€Å"Hard†

Governments talk about regulating the Internet and taxing Ecommerce Essay

Governments talk about regulating the Internet and taxing Ecommerce. a) what problems might governments encounter in regulating the internet b) what dif - Essay Example Going by current practices, "regulation [has] largely confined itself to the physical boundaries of the regulating state" (Thierer & Crews). The Internet however, makes physical boundaries irrelevant. Legal boundaries determining the rights and obligations of users and questions of jurisdiction in cases of violation of country specific laws all remain contentious issues. If User A in Country A, were to commit an illegal act over the internet terminating in Country B, who would have jurisdiction to prosecute User A What would be the status if the said illegal act were not to be illegal in Country A Since the Internet is global, are the regulations global too Internet regulations therefore would have to keep many such considerations in mind. Any one country cannot possibly hope to legislate on behalf of the entire world, given the ubiquitous nature of the internet. Similarly, questions arise as to whether separate regulations for the Internet are required at all, or whether rules and r egulations already existing and applicable to the 'physical world' would suffice. Given the globalized nature of international trade, many of the issues of jurisdiction have already been addressed by trans-national laws.