Wednesday, December 25, 2019

Masculinity and Advertising Essay - 5171 Words

Masculinity and Advertising Picture this: There are three beach chairs on a beach and occupying each seat is a male college student. One guy has no shirt on and is wearing a hat. With a smile on his face, he looks to his right. The two guys sitting to his left are each reading a magazine. All three men seem to be enjoying the hot weather and the one looking to his right is enjoying a beer. Coming up on his right are three beautiful girls in bikinis. One girl is blonde, very well developed, and as she walks by you can see her breasts move back and forth with every step she takes. She smiles as she walks by, and by the expression on the guys face he seems to be enjoying what he is seeing. Her two friends, who are brunettes, also have†¦show more content†¦When watching a sporting event or looking at certain topics on the web, it is very easy to see that the advertisement are targeted for men. You will rarely see a detergent commercial during a sporting event or while surfing the web there are no half-nake d women in a TIDE ad. The type of advertising on the web I am talking about are the rectangular boxes that you see at the top of the screen usually with some sort of advertisement on it. Advertising companies who are targeting men will show commercials that involve beer, cars, sports figures who are endorsing the companys product, sports drinks, shaving cream, and Norelco products. These commercials are specifically directed towards men. You have to give some credit to the advertising companies; they know exactly what time of day the majority of men will be watching television and on what sites to put their attention getters. I often ask myself why are men the targets of this style of advertising for T.V. and web sites? I know I can give you several answers to these questions. The first answer would involve the stereotypical society we live in. The men are usually seen as the ones who make the most money; therefore, advertising companiesShow MoreRelated Automotive Advertising and Masculinity Essay2364 Words   |  10 PagesAutomotive Advertising: Fueling Masculinity since Forever There has always been the clichà © of gender roles in toddlers that girls play with dolls and boys play with tools and cars. Is that what is expected of children of each sex, or do adults not know any better? When my male cousin was born when I was sixteen, the baby was showered with gifts of plastic screwdrivers, wrenches, saws, Bob the Builder accessories, and of course--toy cars. Why do we have this preoccupation that little boys--whoRead MoreHow Advertising Affects Our Society Essay1438 Words   |  6 PagesWhat is advertising? It is the billion-dollar industry that is slowly taking over our lives as they try to sell us everything. Advertising is an ever expanding force that has impacted every part of our society, including what clothes you wear, what electronics you buy, and what candidate you should vote for. Advertising is everywhere and in everything. It doesn’t only sell us products anymore, but ideas and morals. Look at any political ad to see what morals society wants humans to have. Ads haveRead MoreThe Representation Of Gender Masculinity1729 Words   |  7 Pagesconstruction of masculinity appears natural. This hegemonic masculinity is so naturalised it becomes invisible and we don’t see or think about it. Law, R (1997) states that â€Å"The concept of hegemonic masculinity allows for us to theorise the simultaneous existence of different constructions of masculinity, the social dominance of some constructions and their legitimation as ‘natural’ and the fluid and contested character of all constructions of gender† Pakeha men are the hegemonic masculinity in a New ZealandRead MoreSusan Bordo1355 Words   |  6 Pages168). She explains that the female body was completely normal for people to look at while on the other hand showing a naked male body was considered a taboo that most people were afraid to break. Over the history of time mainstream perceptions of masculinity have changed dramatically! Everything f rom ads, movies, fashion, character, and what is socially acceptable in todays world has changed since Bordo’s writings. When men started to show more of there bodies people reacted quite differently towardRead MoreVisual images Reinforce Traditional Gender and Sexuality Stereotypes948 Words   |  4 Pagesindividual psyches, normalising certain traits associated with masculinity and femininity, men and women, and impacting upon how we frame and define gender and sexual difference in contemporary consumer culture† . This opinion reinforces the notion that the visual images utilised in advertisements reinforce traditional gender and sexuality stereotypes through the depiction of characteristics traditionally associated with masculinity and femininity. The inherent gender dichotomies apparent in societyRead MoreLiterature Review Of The Old Spice Crews 968 Words   |  4 Pageshave found are and describe briefly how it gives you the context necessary to answer your question effectively. Hegemonic masculinity and media consumption It appears that men are more likely to connect with campaigns that endorse the â€Å"patriarchic culture of aggression, male dominance and control† (Kluch, 2015, p373). For example, considering the two Old Spice advertising campaigns aimed towards attracting opposite sexes, males seemed more supportive of the campaign featuring Terry Crews. Crews’Read MoreSexism Within Advertising : A New Era Of Social Justice1397 Words   |  6 Pagesof completely eradicating them will be even more difficult. An example of these mistreatments is sexism in advertising. Sexism is obviously apparent in advertising due to the fact that it solidifies toxic gender roles, introduces women as objects that can merely be bought, and sexualizes normal woman processes. Gender stereotyping may be one of the most common forms of sexism in advertising. These stereotypes can be broken down into three categories: the stereotype that portrays women as house workersRead MoreWomen s Rights Of Women1655 Words   |  7 Pagesdevelopment, female objectification remains normalized in today’s culture. It is incorporated into our society so significantly, that we do not even notice the objectification that permeates the media (Cortese, 2008). Female objectification in advertising is one case in which this issue can be seen. Such advertisements imply gender roles, therefore, influence the values and attitudes associated with misogyny (Hovland, 2005). The integration of patriarchy and capitalism systems in our society hasRead MoreOozing Hegemonic Masculinity in the Super Bowl Commercials702 Words   |  3 Pages2012 Super Bowl commercials ooze hegemonic masculinity. In this post David Mayeda explores how a masculinity can be used to opress men and women a like. Back in 1987, Raewyn Connell coined the term hegemonic masculinity in a seminal text, Gender Power. Hegemonic masculinity refers to the dominant form of masculinity that exists within a particular culture. Relative to this ever changing, idealized form of masculinity are different subordinated masculinities – those within a culture that do not liveRead MoreGender Socialization : Social Expectations And Attitudes Associated With One s Gender1372 Words   |  6 Pagesrevolve around gender and gender socialization. Gender socialization is â€Å"the process of learning the social expectations and attitudes associated with one’s gender† (Chegg). Our book discusses gender socialization regarding the expectations for masculinity and femininity (Wood 2015). Most companies use these expectations to create their advertisements, but some companies contradict the expectations to create a different vision for gender advertisements. The gendered advertisement campaign that I’m

Tuesday, December 17, 2019

Sports Franchise Simulation First Half Reflections

Sport Franchise Simulation – First Half Reflections Introduction For four seasons now, Swansea City has enjoyed a foray into professional sports leagues as part of a sports franchise simulation. Competing in division three of the National Sports League, Swansea has been challenged to develop a business strategy that optimises profits despite their unique, franchise-specific limitations in revenue earning capability. Franchise management has been astonished to learn the extent to which these revenue limitations affect business decisions, as detailed in the following report. After brief descriptions of Swansea City’s expectations as a franchise and resultant business strategy, this report summarises the events from the League’s first four†¦show more content†¦With the primary variable being the team s win percentage (Wx), their revenue function was formulated as such: R = 12 + 20(Wx) - 30(Wx)^2, where R equals revenue in millions. What this meant was that, at any win percentage, Swansea’s revenue was predicted to be the second-lowest in the league compared to the amount other teams would make from the same number of wins. This offered valuable insight to assist the formation of Swansea s business strategy, but only when considered alongside the franchise s operating costs. The primary expense for all league teams was the salary of talented players, but the cost of talent varied between league divisions. Swansea City competed in the third division, where each unit of talent was retained for one million dollars per season. Although Swansea s management considered vying for promotion to the second division - where talent salaries increased to two million per season - this option was discarded, as discussed in the overview of Swansea City s business strategy next. Business strategy Swansea City s revenue function indeed clarified the franchise s choice of division, but this only became evident after calculating optimum talent levels. Swansea s talent in relation to those of other teams was identified as being the primary factor influencing win percentage, which, as described above, in turn had the greatest effect upon the franchise s revenue earning capability. So, to begin talentShow MoreRelatedAirheads Business Analysis Essay34215 Words   |  137 PagesReferences 104 Appendices 114 Executive Summary Airheads USA, LLC is an indoor trampoline arena owned by Steve Johnston and Richard Heruska. This firm falls within the family entertainment center (FEC) industry and opened its first location in 2010. Currently, the business has three open locations: Tampa, St. Petersburg, and Orlando. It offers services specifically for trampoline usage but also diversifies by providing an arcade and a cafà ©. During 2011 the company’s revenueRead MoreGlee Essay9324 Words   |  38 Pagesdirecting, although it did send me diving for my Buffy The Vampire Slayer sing-along DVD. What I didn’t expect was an episode that didn’t feel like Whedon at all but felt intensely like Glee, more specifically the Glee that endeared itself to me in the first half of the season. What has always appealed to me about Glee, and apparently to Joss Whedon based on this episode and his interview on Fox’s website , was the show’s delicate balance of tongue-in-cheek bitter cynicism, which keeps Glee blessedly awayRead More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesProbability 288 ââ€"   Contents ix 6.3 Basic Properties of Probability 295 6.4 Conditional Probability 302 6.5 Independence 313 6.6 Some General Probability Rules 323 6.7 Estimating Probabilities Empirically Using Simulation 335 Activity 6.1 Kisses 347 Activity 6.2 A Crisis for European Sports Fans? 347 Activity 6.3 The â€Å"Hot Hand† in Basketball 347 Graphing Calculator Explorations 351 7 Random Variables and Probability Distributions 7.1 Random Variables 358 357 7.2 Probability DistributionsRead MoreInternational Management67196 Words   |  269 Pagesthe end of each chapter (i.e., â€Å"Key Terms,† â€Å"Review and Discussion Questions,† â€Å"The World of International Management—Revisited,† and â€Å"Internet Exercise†), the end-of-part brief and indepth cases and the end-of-book skill-building exercises and simulations on the Online Learning Center complete the package. To help instructors teach international management, this text is accompanied by a revised and expanded Instructor’s Resource Manual, Test Bank, and PowerPoint Slides, all of which are availableRead MoreDamodaran Book on Investment Valuation, 2nd Edition398423 Words   |  1594 Pagesinto the process. In fact, in many valuations, the price gets set first and the valuation follows. The obvious solution is to eliminate all bias before starting on a valuation, but this is easier said than done. Given the exposure we have to external information, analyses and opinions about a firm, it is unlikely that we embark on most valuations without some bias. There are two ways of reducing the bias in the process. The first is to avoid taking strong public positions on the value of a firm beforeRead MoreFundamentals of Hrm263904 Words   |  1056 PagesReferrals and Recommendations 138 External Searches 139 Advertisements 139 Employment Agencies 140 Schools, Colleges, and Universities 142 Job Fairs 143 Professional Organizations 143 Unsolicited Applicants 143 Preemployment Testing 160 Performance Simulation Tests 160 Work Sampling 160 Assessment Centers 160 Testing in a Global Arena 160 DID YOU KNOW?: Too Much Information 161 Comprehensive Interviews 161 Interview Effectiveness 162 Interview Issues 162 Interview Bias 162 Online RecruitingRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesChoice Using Global Virtual Teams as an Environmental Choice 315 Myth or Science? â€Å"Teams Work Best Under Angry Leaders† 320 Self-Assessment Library What Is My Team Efficacy? 322 Point/Counterpoint We Can Learn Much About Work Teams from Studying Sports Teams 326 Questions for Review 327 Experiential Exercise Fixed versus Variable Flight Crews 327 Ethical Dilemma Unethical Teams 327 Case Incident 1 Why Don’t Teams Work Like They’re Supposed to? 328 Case Incident 2 Multicultural Multinational TeamsRead MoreStrategic Marketing Management337596 Words   |  1351 PagesUniversity AMSTERDAM †¢ BOSTON †¢ HEIDELBERG †¢ LONDON †¢ NEW YORK †¢ OXFORD PARIS †¢ SAN DIEGO †¢ SAN FRANCISCO †¢ SINGAPORE †¢ SYDNEY †¢ TOKYO Elsevier Butterworth-Heinemann Linacre House, Jordan Hill, Oxford OX2 8DP 200 Wheeler Road, Burlington, MA 01803 First published 1992 Second edition 1997 Reprinted 1998, 1999, 2001, 2003 Third edition 2005 Copyright  © 1992, 1997, 2005, Richard M.S. Wilson and Colin Gilligan. All rights reserved The right of Richard M.S. Wilson and Colin Gilligan to be identified asRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagescoursesmart.com). ACKNOWLEDGMENTS Our thanks go to our professional colleagues who have used one or more editions of this textbook and have provided valuable feedback to us directly, or responded to review requests by our publisher, since the first edition in 1991. The list is too long to provide here, but we hope that all of you will accept our collective, anonymous Thank You! Special thanks also go to academic colleagues (mostly current and prior Indiana University faculty and students)Read MoreMarketing Management130471 Words   |  522 Pagescontrollable, these external factors must be monitored and dealt with since these can potentially cause considerable harm to the organization. Ignoring outside elements also can lead to missed opportunities in the market especially if competitors are the first to take advantage of the opportunities. As part of the strategic and tactical planning process discussed above it would be wise for marketers to pay close attention to the environment outside the organization. 3.1. EVOLUTION OF MARKETING MANAGEMENT:

Sunday, December 8, 2019

Nigerian Product Marketing Co. Ltd.†Free Samples to Students

Question: Discuss about the Nigerian Product Marketing Co. Ltd. Answer: Introduction: According to Latimer (2010, p. 112) a misrepresentation is a false statement which is made by a party to a contract through which the innocent party is persuaded to get into the contract. There are three types of Misrepresentations, namely innocent, fraudulent and negligent misrepresentation. A misrepresentation is innocent where the party making it does not have knowledge about it. A fraudulent misrepresentation takes place when a party deliberately indulges in misrepresentation. A negligent misrepresentation is triggered when the party unknowingly makes a false presentation but if it took reasonable steps, the mistake could have been avoided. In the case of Hedley Byrne Co Ltd v Heller Partners Ltd [1964] AC 465 it had been ruled by the court that the aggrieved party has the right to recession as well as damages for any losses incurred by him in relation to a negligent misrepresentation. Richard has entered into a contract with Emma (agent of Shocks Are Us) for purchasing shock absorbers required to restore his jeeps and enable it to operate on rough rods. He has been provided with wrong absorbers. He relied on the advice of Emma to purchase them and Emma had reasonable chance to ensure that he provides Richard with correct advice. Therefore negligent misrepresentation has been done by Emma and as per Hedley Byrne Co Ltd v Heller Partners Ltd Richard can opt for recession and also claim losses incurred by him. When a person paid a less payment in relation to an already existing contractual duty he cannot rely on the fact that the balance had been forgiven by the other party unless an additional consideration was provided by him and is liable to pay the full amount. These provisions have been discussed by the court in relation to addressing the issue in the case of Foakes v Beer (1883-84) L.R. 9 App. Cas. 605. On the other hand it had been ruled by the court in the case of Woodhouse A.C. Israel Cocoa Ltd. v. Nigerian Product Marketing Co. Ltd. [1972] AC 741 that a party can uses the doctrine of promissory estoppels as a defense against a claim but not as a claim itself where there has been a change in the initial contractual duty and the position of the party due to the a unambiguous and clear promise made by the other party. The scenario depicts that a clear and unambiguous agreement has been made between Richard and George for paying only the actual rent and not the increased rent. However George does not recognize the promise and claims that no contracts have been formed between them. The claim made by George is a valid claim under the provisions of contract law and the rules provided the Foakes v Beer case. However, Richard has the right to make a claim under the principles of equity to enforce the promise of George. He has a very strong claim under the rules of promissory estoppels as provided by the case of Woodhouse. This is because there has been a change in the initial contractual duty of Richard and his financial position as well (spent money for tools) due to an unambiguous and clear promise made by George. The primary case which deals with the issue is the landmark English case of Hyde v Wrench (1840) 49 ER 132. The case dealt with several issues such as an unequivocal acceptance, a counter offer and the rejection of an offer. The primary ruling of this case was that an offer is liable to be rejected (ended and not eligible for acceptance any longer) when a counter offer or an unequivocal acceptance has been made against it. Tom made offer to Richard to purchase a Mercedes which had been advertised by Richard to be sold at $20000. The offer price of Tom is only $18500 and thus Richard did not accept the offer and proposed to sell the car at $19000. This means that as the acceptances is not unequivocal it is a counter offer and evidently as per the rules provided by the Hyde v Wrench case it defeats the offer of Tom to purchase the car at $18500. Now unless Tom makes a fresh offer to purchase the car he is under no liability to purchase the car as the offer for $18500 has already been ended. There are certain situation in which a consideration cannot be considered as a valid consideration. One of such conditions is that if an activity has been done before a offer was made by the other party then the activity is not a valid consideration and is also known as past consideration. The rule was provided by Re Casey's Patent (1892) A past consideration may however be valid under certain circumstances including a situation where the act or omission was due to the request of the promisor and where it was clear that a compensation is to be provided for the activity. This rule was provided by Pao On v Lau Yiu Long [1980] AC 614 The activity of martin to care for the garage belonging to Richard did not arise out of a request which has been made by Richard to him. In addition the act was done before the promise of providing the Car for free had been made. Thus the act falls under the scope of rules relating to past consideration. In addition the exception is also not valid in the situation. Bibliography Foakes v Beer (1883-84) L.R. 9 App. Cas. 605. Hedley Byrne Co Ltd v Heller Partners Ltd [1964] AC 465 Hyde v Wrench (1840) 49 ER 132. Latimer, P (2010).Australian Business Law, 29th ed, North Ryde: CCH Pao On v Lau Yiu Long [1980] AC 614 Re Casey's Patent (1892) Woodhouse A.C. Israel Cocoa Ltd. v. Nigerian Product Marketing Co. Ltd. [1972] AC 741

Sunday, December 1, 2019

the battle of somme Essay Example For Students

the battle of somme Essay The battle of the Somme began in the summer of 1916. The British saw their opportunity to look good and be the saviour of the moment. However, this did not occur. A four hundred and fifty mile trench network, stretching from the Swiss border up and into Belgium, was opened up and the battle had truly started. The battle soon deteriorated into trench warfare causing no progress to either side. The Generals decided to forge an all-out offensive on the weaker points of the German lines and started a forty-eight hour bombardment on these points. However, due to poor weather, the forty-eight hour period was stretched to seven days of heavy shelling. The idea was to wipe out the German barbed wire and the majority of men. We will write a custom essay on the battle of somme specifically for you for only $16.38 $13.9/page Order now The Germans overheard a radio conversation and discovered the British plan. They dug deep trenches and practiced on setting up their machine guns quickly. They were ready for anything the British and French could throw at them. In truth, a third of the shells failed to explode and the few that did, hit no mans land or the unused trenches. After seven days of complete bombardment, the majority of the six foot high barbed wire was still standing and in good condition. The British generals, who believed that blood was the price of victory, were preparing for the final assault, the big push. At 7:22 am, the biggest man-made explosion was set off underneath the Germans. This went wrong with nearly half of the mine not exploding or exploding in the face of the minelayers. However, six minutes later, the mind numbing bombardment stopped and, for the first time in just over a week, the bird song could be heard. Only a mere two minutes after that, the big push commenced as thousands of men wa lked over the top. The generals had told them that no Germans had survived and they should walk proudly across the open no mans land. The confidence was so high that some men kicked footballs across the wide-open space. This, however, was all in vain as the well-protected Germans in their deep bunkers had emerged and were ready to shoot. They mowed the British forces down like target practice which no allies standing any chance. This resulted in a huge loss of life. Source A- From Douglas Haigs Despatch, 23 December 1916 This source shows us the three main objectives of the Somme that the British actually fulfilled. The date tells us that it was written after the battle and is a sort of justification for what happened. This despatch would have presumably been published so any citizen could pick up a copy that tells us that he was telling the public about the successes in the battle. However, there is no mention of the failed objectives such as the big push into or the breaking through the German lines. This source can be cross-referenced with source I which is a map showing the ground gained and the casualties. Source B- Haig communicating to Lloyd-George during the SommeThis source has no date but we are told that it is during the Somme. This note is clearly a note of desperation as the fact that the note is to the minister of munitions, Lloyd-George, shows. It therefore indicates that things are not going well in the battle. The note shows ver y little imagination as it talks about the same old things, tactics and one last push. It also tells us that he has no apparent backup plan so a loss would be a disaster. Source C- Extract of a report sent in December 1916 by Haig to the British Cabinet about the affects of the battle of the SommeThis source again shows Haig trying to justify his actions but this time he doesnt just say about the successful things he admits to being wrong about the ground capture. The nature of the source is a private letter to the Cabinet and not for publication, thus Haig has to admit to what is already obvious about the lack of ground gained. This source also is a good example of typical Haig in which he sees it as a success as the enemys casualties were greater than ours and it shows his carelessness for human life. This source contains a phrase about forcing the Germans out of defensive positions, this seems to be untrue as they didnt break through the lines and the barbed wire with the machine guns were still intact. Source E seems to agree to this statement. .ub1c78721f6256ee4f3508d72392cffcd , .ub1c78721f6256ee4f3508d72392cffcd .postImageUrl , .ub1c78721f6256ee4f3508d72392cffcd .centered-text-area { min-height: 80px; position: relative; } .ub1c78721f6256ee4f3508d72392cffcd , .ub1c78721f6256ee4f3508d72392cffcd:hover , .ub1c78721f6256ee4f3508d72392cffcd:visited , .ub1c78721f6256ee4f3508d72392cffcd:active { border:0!important; } .ub1c78721f6256ee4f3508d72392cffcd .clearfix:after { content: ""; display: table; clear: both; } .ub1c78721f6256ee4f3508d72392cffcd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub1c78721f6256ee4f3508d72392cffcd:active , .ub1c78721f6256ee4f3508d72392cffcd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub1c78721f6256ee4f3508d72392cffcd .centered-text-area { width: 100%; position: relative ; } .ub1c78721f6256ee4f3508d72392cffcd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub1c78721f6256ee4f3508d72392cffcd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub1c78721f6256ee4f3508d72392cffcd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub1c78721f6256ee4f3508d72392cffcd:hover .ctaButton { background-color: #34495E!important; } .ub1c78721f6256ee4f3508d72392cffcd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub1c78721f6256ee4f3508d72392cffcd .ub1c78721f6256ee4f3508d72392cffcd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub1c78721f6256ee4f3508d72392cffcd:after { content: ""; display: block; clear: both; } READ: Hamlet 3 EssaySource D- Extract from a letter written by Lloyd-George to Haig on 21st September 1916 after his visit to the SommeThis source is slightly more complicated than the rest. Lloyd-George appears to praise Haig despite their rivalry but at the time, Lloyd-George was ambitious to become Prime Minister in the place of Asquith. However, if Lloyd-George was to run for Prime minister, he would need somebody influential to aid his bid; somebody like Haig. When judging this source, we have to keep in mind Lloyd-Georges political ambitions. On his visit to the Somme, he would have only been shown the better parts so his sight of the battle would cloud his judgement. Sour ce E- Extract from My War Memoirs by the German General Ludendorff, published in 1919This piece is evidence from after the event, secondary evidence. Therefore it doesnt carry so much judgement with it but Ludendorff was a key member of the German team. He obviously seems to support objective c in Source A. This piece is a justification of his part in the German war effort and tries to justify his part in the defeat. The piece is also written in the recent light of the Treaty of Versailles and he is trying to show how unfair it was on the Germans. Source F- From AJP Taylors The First World War published in 1963AJP Taylor is seen as one of the most illustrious historians of the twentieth century. His theories about the battle, Lions led by Donkeys, are famous. This piece is written with hindsight and a different perspective. He is well known for being anti world war one generals and this is shown in this piece. However, due to the fact that it is written nearly fifty years later and that it contradicts Source E, I find this piece as little use as it is just what he has been told and was not around in those time to learn firsthand. Source G-Extract from Marc Ferros The Great War 1914-1918 Published in 1969Marc Ferro was a French Marxist historian who was strongly anti-British. He only focuses on the bad points of the British effort and none of the good points such as Verdun. Factual evidence shows that the British effort in the Somme was vital to the war as it saved the French from being breached. It almost certainly saved Paris from falling. He is very biased and unfair on the British as he could have been under German rule should the British not opened up the offensive along the Somme. Source H- Photograph of a still taken from the film The Battle of the Somme which was shown to British cinema audiences in the late summer and autumn of 1916, while the battle was still going onThis source is a still from a staged trench behind British lines. It was meant to inspire the cinema audiences and boost morale. The very fact that the government was making this film suggests that things are going badly. By the autumn of 1916, the press had started printing a list of the deaths and the citizens were beginning to ask questions. This source obviously supports the statement but the photo in itself doesnt tell us much as it is a fake. Source I- Map showing the battle lines of the SommeThis map tells us that very little ground was gained during the battle. The authenticity is unsure but from my own knowledge I can verify it as very accurate to what really happened. It clearly indicates that the Somme was a disaster compared with the ground gained and the lives lost. This source can be cross-referenced with Source A that says nothing about the ground to be gained; it is backed up by the maps evidence. .u0ab418a2ff5ddb1f0819976dc9c5ef3b , .u0ab418a2ff5ddb1f0819976dc9c5ef3b .postImageUrl , .u0ab418a2ff5ddb1f0819976dc9c5ef3b .centered-text-area { min-height: 80px; position: relative; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:hover , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:visited , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:active { border:0!important; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .clearfix:after { content: ""; display: table; clear: both; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b:active , .u0ab418a2ff5ddb1f0819976dc9c5ef3b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .centered-text-area { width: 100%; position: relative ; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b:hover .ctaButton { background-color: #34495E!important; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b .u0ab418a2ff5ddb1f0819976dc9c5ef3b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ab418a2ff5ddb1f0819976dc9c5ef3b:after { content: ""; display: block; clear: both; } READ: The Salem Witch Trials EssaySource J- A British soldiers opinion of the instructions to cross no mans land at slow walking paceThis source is just one soldiers view and is easy to dismiss as a stock evaluation. My own knowledge tells me that most of the front line soldiers would have had this opinion. On this evidence, it tells us that an ordinary front line soldier would see things as a futile loss of life, survival and bad mistakes by the generals. Presumably, they would not see it as objectively as the generals. Source As points about pressure relief at Verdun would not matter to the average soldiers. Therefore, he was only looking out for himself in this article and no t for the war effort. Also, this source clearly supports the statement. In conclusion, from this range of sources, I have discovered that many of they sources that at first sight looked as against this statement, are actually for the statement once they have been studied in detail. How ever I find these sources to generally support the statement but there is no clear answer. For example, Source A has three points of which some were fulfilled and others that were not; is this classed as a for or against the statement? I chose to classify it as a for due to the fact that Haig missed out some key war points which were not fulfilled. However, I find these sources satisfactory in supporting the statement.